Use ZMOT To Influence Consumer Behavior

A Framework to Hack Consumer Behavior with Digital Marketing

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Why do you need ZMOT?

Understanding your Consumer Behavior and helping them to achieve their goals during the Customer Journey should be your top priority. As a marketer or entrepreneur, once you master some principles you'll have a way more effective communication.

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The modern consumer uses Google as the main tool to search for informations about products, prices and other people opinions. According Statcounter, 92% of all searches worldwide are performed through Google Search. To rank #1 should be your obsession, as you'll be present in the exactly moment people are interested in your product or service.


Consumers have full control, they find and share information in their own way and time. Smartphones are our daily tool for connectivity, productivity, entertainment, and guess what, for shopping. If you do not have a lightning fast loading, and mobile friendly website, you're no one.

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Online Reviews are the new Word of Mount. Because of internet it spreads faster, and to much more people. Digital Word of Mount is a one-to-million conversation rather than one-to-one as before. The experience of other people influences your decision to buy, or not to buy.

The Experts

ZMOT is a real BIG thing. Take a look at what leading experts in Digital Marketing have been talking about, and why you should start using it as well.


How can we help you?

We are here to help you to understand ZMOT and implement it to your day to day game. No matter the size of your pocket, or time availability, we will always have a solution to help you.

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Digital Marketing Services

Are you interested about ZMOT and Consumer Behavior but have no idea how to start? Or maybe just need an expert opinion to speed things up? Just let us know your website and we'll surprise you with a masterplan to boost your Digital Business.

Lectures & Events

Wish to delight your audience with innovative & dynamic content that will make people clap standing? Our storytelling performance based presentations drive people to action & results you could have considered impossible before.

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Online Courses

Learn best in class ZMOT with experts which have helped their organizations to achieve amazing results. With our online courses you can learn and implement ZMOT at your own and flexible pace, but also do it over and over again. You have full control of your learning process.


Take a look at what real life people who got in contact with us have to say about what they have learned.

Thank you for sharing this content with the community. From now on I will pay more attention to what was exposed in the text.
Paulo gomes Photo Paulo Gomes
Better to start implementing ZMOT as soon as possible ... Congratulations for sharing your knowledge and helping us to improve.
Elvissilva Photo Elvis Silva
Very good content, thank you for sharing it.
Eduardo Moiolli Congresso Apdespbr Eduardo Maiolli

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